A juxtaposition of two extremes. A word that is equal parts of the two, yet is neither; treading the imaginary. Brhyt is slightly off-putting. You have to warm up to it, kind of like bathing in the sun.

Brhyt reflects unfamiliarity in change. The "you don't know if this is cool, but what's this (((shine))). A magnetic pull into the unknown, for the undefined. It's a language designed as product. A trademark for trading marks.

A Creative Entity — Designed with self-imposed market limitations — to acquire land as desirable as anyone else's at the cost of an unclaimed domain — on an open plane of a ".com" with a short address of 5 letters or less.
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Most won't understand; many may interpret it by spelling out its letters instead of speaking the name, and that's okay. This same lack of understanding introduces the conversation, breaking down realities while forming a link to the space where Brhyt™ work resides.
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Teetering on the tension of a sunlit black hole, between leveling up or flat lining, Brhyt exists. In a vast unknown, that singular familiarity serves as a battery. A static energy store waiting to be sparked. It's where we play, working to understand, to clear each (k)not.
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Not for sake of having the answers, but for connecting them.

Is design produced or can you product design? Design exists before the product. What is designed, is an extraction. A highlight of truths, pertinent to the audience it speaks to.
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Language designed as product.
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Spoken into existence before material manifestation.
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